NOVECIENTOS GRADOS
Branding and Graphics
Logo Design
Signage
Novecientos Grados is a food and beverage concept planned for the San Diego airport in association with the legendary skater Tony Hawk. The flagship location inside the new terminal will feature modern Mexican dishes by renowned chef Claudette Zepeda.
For this new concept, we created a variety of graphic elements, including the branding identity with a crafted standalone mark attached to a graphic symbol. Complementing the wordmark is the design of backlit artwork that is inspired by old Mexican embroidery patterns. A colorful palette of alebrije street art for the overhead ramp panels gives a definition to the canopy above the bar. Overall, this graphical approach brings vibrancy to the brand’s identity and creates a visual metaphor for this restaurant location.