akarstudios

Branding and Graphics
Logo Design
Signage

The client brief required a beach-inspired brand name and identity for the bar at LAX. We refined the identity around a typographic body in a blue palette to complement the design of the free-standing bar structure.

A stylized wave pattern using ellipses and circles in a brightly illuminated palette of blues was used flexibly within the bar’s backlit glass panels to form an illusionary beach landscape.