akarstudios

Branding and Graphics
Collaterals
Logo Design
Menu Design
Signage

A new identity, built around an ice cream sandwich mark, was developed for the iconic cookies and ice cream shop in the Westwood area of Los Angeles.

The new branding concept has an artistic rendition accentuated by a simple color palette of magenta and beige with a supportive typographic composition. Hand-sketched illustrations are incorporated in the menu board and packaging design.