akarstudios

Branding and Graphics
Logo Design

Our team designed a logo with a distinctive font style and hand-drawn illustrations of tea leaves for a new wholesale startup specializing in brewed teas. The brand development was inspired by the late founder’s
celebration of the human spirit and his passion for the outdoors. The final logo reflects an abstract, organic essence reflecting the brand identity’s natural inspiration.

The branding captures the essence of the late founder’s primary target audience— customers who cherished his authentic tea concoctions at his former tea shop in the coastal city of Half Moon Bay, California, a place where he formed deep emotional connections with his patrons. The entire brand development was centered around the late founder’s poetic spirit and his love for nature.