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Branding and Graphics Our studio was commissioned by the corporate group owning the auto spa and various other businesses to modernize their dated brand identity and give it a contemporary visual appeal. We devised a compelling and modern logo that could be used across the group’s holdings to create a cohesive brand experience. Alongside the corporate identity, the graphics and branding for the auto spa were developed to carry on elements of the corporate identity while retaining its own icon. An ombre custom wall graphic was created to tie the interiors of the café. From café brand collateral to café uniform, the auto spa experience embraces the ”M” logo. MERIT AUTO SPA
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Collaterals
Logo Design
Signage